Just catching up on my blog reading, and noticed this post on Seth's Blog.
We could do that, offer a prize to the nicest customer who called each day. Decide by a quick straw poll at the end of the day, and send them a small prize. There might not be someone outstandingly super-nice every day, but often there is, and we do talk about it, but we would never actually tell them "hey, you're such a pleasure to deal with, we really appreciate your custom", but why shouldn't we? I'd love it if I was that customer.
And, of course, it's great for word-of-mouth marketing:
"Where did you get those lovely flowers?"
"Oh, 0800handyman sent them to me because I am really nice"
Showing posts with label word of mouth. Show all posts
Showing posts with label word of mouth. Show all posts
Thursday, 28 June 2007
Tuesday, 30 January 2007
Word of mouth marketing - not just about sitting back
Had a chat over a sandwich the other day with a chap who asked to pick my brains a bit about our marketing strategy. He runs a somewhat similar, but not competing, business, and is just starting out.
He had recently taken out a local ad campaign on the sides of buses. I told him that would almost certainly be a waste of money, above-the-line advertising is nearly always a waste of money in my book, word-of-mouth is where it's at.
He then said something that didn't really sink in at the time. Something like "so I should just sit back and wait for it to grow, rather than spend money on advertising?".
But it's not like that at all, is it? This word of mouth stuff? We rely massively on word-of-mouth to grow our business, but we don't just sit back and wait for it to happen. We work hard to first of all offer a good service that people will want to talk about, and then encourage, remind and sometimes cajoule (spelling?) them, at every turn, into telling people about it.
But there is so much more we could be doing. And this blog is part of that, I suppose.
He had recently taken out a local ad campaign on the sides of buses. I told him that would almost certainly be a waste of money, above-the-line advertising is nearly always a waste of money in my book, word-of-mouth is where it's at.
He then said something that didn't really sink in at the time. Something like "so I should just sit back and wait for it to grow, rather than spend money on advertising?".
But it's not like that at all, is it? This word of mouth stuff? We rely massively on word-of-mouth to grow our business, but we don't just sit back and wait for it to happen. We work hard to first of all offer a good service that people will want to talk about, and then encourage, remind and sometimes cajoule (spelling?) them, at every turn, into telling people about it.
But there is so much more we could be doing. And this blog is part of that, I suppose.
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