Tuesday 30 January 2007

Word of mouth marketing - not just about sitting back

Had a chat over a sandwich the other day with a chap who asked to pick my brains a bit about our marketing strategy. He runs a somewhat similar, but not competing, business, and is just starting out.

He had recently taken out a local ad campaign on the sides of buses. I told him that would almost certainly be a waste of money, above-the-line advertising is nearly always a waste of money in my book, word-of-mouth is where it's at.

He then said something that didn't really sink in at the time. Something like "so I should just sit back and wait for it to grow, rather than spend money on advertising?".

But it's not like that at all, is it? This word of mouth stuff? We rely massively on word-of-mouth to grow our business, but we don't just sit back and wait for it to happen. We work hard to first of all offer a good service that people will want to talk about, and then encourage, remind and sometimes cajoule (spelling?) them, at every turn, into telling people about it.

But there is so much more we could be doing. And this blog is part of that, I suppose.


Unknown said...

2016-3-2 leilei
michael kors outlet
michael kors handbags
christian louboutin outlet
air max 90
sac longchamp
cheap ugg boots
nike store
louis vuitton handbags
air jordan 8
coach factory outlet online
coach factory outlet online
adidas running shoes
ugg outlet
nike sb dunks
louis vuitton pas cher
kate spade outlet
louis vuitton handbags
michael kors handbags
ray ban sunglasses
cheap ray ban sunglasses
christian louboutin
coach outlet store online
gucci borse
fitflops sale clearance
louboutin shoes
michael kors handbags
true religion sale
ugg boots
michael kors handbags
michael kors outlet online
rolex replica watches
timberland uk
moncler jackets
longchamp outlet
instyler max
michael kors handbags
coach factory outlet
jordan retro 4
mcm handbags
adidas gazelle

Unknown said...

kd shoes
kd 8 shoes
ugg boots outlet
uggs outlet
timberland boots outlet
celine outlet online
celine handbags
michael kors outlet online
michael kors outlet store
true religion jeans outlet

miki said...

0815jejeStockport est probablement asics gel lyte 3 femme fluo l'un des arrondissements les plus peuplés du Grand Manchester blue grey covers the nike air max 2016 avec une population de 281 000 habitants. 1990 nike jordan homme grise a été une année formidable pour la célèbre asics gel noosa tri 10 vs 11 star du basket Michael Jordan. Les asics gel lyte v after dark chaussures pour femmes Nike Dunk fleur de pruneau chaussure enfant nike air max 95 il vient à l'intérieur d'une couleur rose baskets nike flyknit lunar1+ pâle, la Nike Dunk City Femme, la sexy air jordan noir et doré femme tout noir avec des détails gris, les femmes air jordan 11 low georgetown price de tous les âges Nike Dunk noir énorme basket nike homme presto revenu.

Best Slow Cookers said...

Best Articles Ever you do well explain in detail old but very information.

Juday Mona said...

Facts About Welwitschia

Facts About Carlsbad Caverns

Facts About Mint

Facts About Llamas

Facts About Satchel Paige

Facts About Palace of Versailles

Facts About Key West

steve said...

Word of mouth marketing - not just about sitting back this is great. If you are a marketer than you have to knowledge about all over the marketing. QuickBooks is one of the best accounting tool in market. If you want to learn all about Quickbooks and how to solve there errors such as quickbooks error code 6123, so click on given link for complete guidance.

Anonymous said...

I loved this article.
Agencia de marketing digital

Thomas More said...

Greetings! I'm Thomas, a professional assignment writer working with Best Assignment Writing Services. With years of experience in the field, I aim to provide students with well-researched and well-written assignments.