Thursday, 28 June 2007

Prize for nice customers?

Just catching up on my blog reading, and noticed this post on Seth's Blog.

We could do that, offer a prize to the nicest customer who called each day. Decide by a quick straw poll at the end of the day, and send them a small prize. There might not be someone outstandingly super-nice every day, but often there is, and we do talk about it, but we would never actually tell them "hey, you're such a pleasure to deal with, we really appreciate your custom", but why shouldn't we? I'd love it if I was that customer.

And, of course, it's great for word-of-mouth marketing:

"Where did you get those lovely flowers?"
"Oh, 0800handyman sent them to me because I am really nice"

10 comments:

Wesley Anderson said...

Hi Bruce,

We at London PAT Testing have started doing this too. We send a big box of chocolates to our best customers together with the Portable Appliance Testing certificate and report that we produce for them. We like sending chocs because people can share them out in the office - it goes down a treat with our clients!

I'm enjoying reading your blog Bruce, keep up the good work.

Regards

Wesley @ PAT Testing

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