Tuesday 7 August 2007

Has O2 boss never heard of a smartphone?

Profile of Peter Erskine (CEO of O2, mobile phone company) in yesterday's Times. After the article, there is a bunch of the usual trivial questions, including "What gadget must you have?"

To which Erskine replied "I guess it would have to be a toss-up between my sat-nav and my BlackBerry. I can’t choose one outright, but I know I’d be really lost without one of them."


Has no-one told him that there are plenty of phones which will do Blackberry stuff and Satnav stuff? I bet Erskine is one of those chaps that carries around a Blackberry for e-mail, a high-spec but completely underused mobile for voice calls, and a PDA for a diary. Plus sat-nav.

When all of those functions can easily be performed by one device (e.g. Sony Ericsson M600, all the Sony-Ericsson P-series phones, loads of Nokia smartphones, etc.)

If the boss of O2 hasn't figured this out, no wonder so few other people have.


Anonymous said...

Try using a Blackberry for email, realise how productive it allows you to be and then find me a smartphone that works half as well.

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